Creative Work by Sean Pruen
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Title: CR7 Chapter 5

Client: Nike & Sports Direct

Year: 2017

To bring the evolutionary narrative of both Cristiano Ronaldo’s career and the product to life, we handcrafted dramatic, polygonal ice sculptures of the man himself in his iconic pose and the new boots. Combined with dynamic lighting, real time projections and mobile screens, everything was shot in camera as we unveiled them in the film.

On set we had dynamic control of all the lighting and the projections, which allowed for lots of creative experimentation on set. Many happy accidents happened along the way that made for a film that went way beyond the storyboards.

Behind the scenes