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Prius – Future Forward
Client: Toyota / Creators Project / Vice
Agency: Saachi & Saachi LA
Location: NYC / Chicago / LA, USA
Future Forward was an event conceived by The Creators Project and VICE in partnership with Toyota Prius. A showcase of emerging digital artists who created a variety of kinetic, digital and light based sculptures and installations. The show toured three US cities; New York, Chicago and Los Angeles.
As part of the event we created a special installation to showcase the Toyota Prius in a fitting way. A 49 key keyboard was installed in a bespoke transparent housing and when played, triggered dynamic animations to play out across a sculpted, pixel mapped display. This display was moulded over the car in a form that was reminiscent to the aerodynamics of the Prius.
The public were encouraged to have a go and were also treated to special performances by various artists from VICE’s record label.
I was responsible for the design of the whole build, the logic behind the interaction and creating a collection of looping animations that the dynamic animation triggered by the keys would sit upon.